The 2022 outlook for real estate firms

After house prices hit record highs in 2021, many real estate firms are optimistic about the future.

But to stay on track, firms need the latest insights, data, and strategy predictions for the real estate market to help guide them. Thankfully, we’ve got it covered.

Take a look at the data and insights that are set to define how real estate small businesses (SMBs) are planning for 2022, with key trends like:

  • 38% of real estate firms consider legal and compliance the top area that would benefit from automation
  • The top business function real estate firms plan to target with technology investments has shifted from marketing in 2021 to finance in 2022
  • 40% of real estate firms say their biggest security concern in 2022 is employee fraud, while another 36% say their top concern is customer fraud
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