It’s easy to sign up for new technology that promises powerful results—especially the dream of sales automation. However, our research finds that, despite technology adoption, sellers still tolerate so much friction throughout the sales cycle.
It’s not because new tools are ineffective though. It’s because the workflows between tools create new frictions—like app switching, manual data input, and noisy notifications—that slow the sales process down.
But it doesn’t have to be this way. An integrated sales cycle can bring about a smoother experience, resulting in sellers doing what they do best—selling.
Whether you’re a solo seller or manage a full sales team, in this guide you’ll learn: