Signing up for health insurance requires multiple signatures, initials and detailed personal information to be provided across several documents. The average sign up process requires between 5-20 signatures. SimplyInsured wanted to transform this traditionally offline, paperwork intensive process into a completely digital workflow. They recognized early on in the development process that taking the workflow completely digital, without a single step happening offline, would require a powerful eSignature solution.
“eSignature is really core to making our product work,” said Vivek Shah, Co-Founder and CEO of SimplyInsured. “The consumer wants an easy 100% online seamless experience. If we can’t give them that, if they have to physically sign something or use a poorly designed eSignature experience, then SimplyInsured wouldn’t be delivering on its value proposition. Everything we do is powered by signatures. eSignature is a core piece of infrastructure for our business.”
The number of successfully processed insurance applications
Vivek’s team initially considered building its own in-house solution. “We did research and talked to people who had built their own homegrown eSignature platform. They told us it would take up to seven months to build something robust. That’s an eternity in developer time, especially during the early stages of a startup. Then you have ongoing operational overhead to consider. Time was the biggest factor in the decision to purchase a solution,” Vivek Shah said.
Next the team dove into the API documentation of the most popular eSignature companies. “We looked at all the top-tier providers and HelloSign had the cleanest API by far. It was a 100X better than any other eSignature API. With all the others it was too difficult to build what we wanted. For example, the competitors’ Ruby Gems were overly complicated and not well maintained,” said Vivek.
“We did our integration in just four days. It was really quick. And the core library we built in those four days continues to drive our business today. When compared to the seven months it would have taken to build our own solution, it became obvious HelloSign was the right choice,” said Vivek.
Another benefit of working with HelloSign is the ability to rely on their team of eSignature experts whenever SimplyInsured has questions. “When we’ve needed help, the HelloSign support team has been incredibly responsive,” said Vivek.
The SimplyInsured application can be completed in 10 minutes and, leveraging HelloSign, it’s now 100% online. During this process, small business employees can complete their own individual, online application simply and easily without any offline steps.
Launched in 2012, SimplyInsured offers a simple, no-hassle solution for small businesses to sign up for health insurance. Their streamlined health insurance manager is 100% online, explains the process in plain English, and saves companies an average of $500-$1000 per year, per employee.
Location: San Francisco
1000s: Insurance policies analyzed
$500: Saved per employee per year
100s: Of insurance plans offered
The mobile-first API approach is an advantage for SimplyInsured, as it enables them to deliver insurance ID cards to customers in days, not months. Customers now get their mobile ID cards within days of the start of coverage, so they never have to worry when visiting a doctor.
“Customer feedback has been great as well. Many new customers say they didn’t realize completing health insurance paperwork could be that simple. Several have mentioned that they were happy the process didn’t use paper”, says Vivek. Additionally, 96% of customer support requests have been rated as helpful and responsive.
The security of SimplyInsured users' data is a primary concern. They utilize full 256-bit SSL encryption, multi location data backups, and safe storage processes for private information. The HelloSign API is HIPAA compliant and provides court-admissible audit trails to ensure enterprise-level reliability, as well as multiple layers of authentication to verify every signer’s identity.
What’s Next for SimplyInsured?
SimplyInsured is focused on eliminating fear in health insurance and growth. So far they have 6,000 customers insured through their platform and have saved their small business customers $25 million USD to date. In the future, they are aiming to get one million small businesses to benefit from their platform.
HelloSign is the easiest way to send, receive, and manage legally binding eSignatures for business. Learn about our industry-leading API by looking through our developer documentation or build and test for free by creating a free developer account. If you’d like help figuring out which HelloSign product is best for you, schedule a demo with HelloSign's API team to see how we can streamline your business.