Our user experience is long, given the fact that landlords need to upload their lease documents, input several data points for our system of record, send to the tenant, the tenant signs, and then the landlord needs to countersign the lease. For our other leasing options in Avail, the completion rate of this end-to-end UX is much lower than we have already seen for the HelloSign UX. Users who complete the leasing UX, ultimately opt into rent payments at a higher rate, which drives revenue for Avail.

Our user experience is long, given the fact that landlords need to upload their lease documents, input several data points for our system of record, send to the tenant, the tenant signs, and then the landlord needs to countersign the lease. For our other leasing options in Avail, the completion rate of this end-to-end UX is much lower than we have already seen for the HelloSign UX. Users who complete the leasing UX, ultimately opt into rent payments at a higher rate, which drives revenue for Avail.

I love that HelloSign fits our use case so well. We want landlords to be able to upload their lease documents, see them clearly on an iFrame, and be able to request e-signatures from their tenants. Providing a user experience like this enables our DIY landlords to trust our product and ensure that their documents are secure.